Have you ever noticed how your feelings change when you finally get to know
someone you see everyday but, until that instant, never took the opportunity to stop and
say hello? Feelings are at the heart of Channel 12's I Am Tucson television campaign. Over
the course of twelve public service announcements, viewers meet 12 City workers from different
backgrounds. Through the process of learning something about each employee the viewer discovers
that the City respects diversity and that, as a group, City employees mirror Tucson's diverse population.
For more information visit the City of Tucson Diversity Team Page